Digital Marketing in Melbourne
I help small businesses explain their services online and understand how people find their website. My focus is content planning, useful landing pages and analytics that support practical decisions.
Good content answers the questions customers ask before they get in touch. I review your services, audience and existing pages, then help plan or improve the content that supports an enquiry or purchase.
I also build and maintain directories and guides, including Op Shops Hub and The Granny Flat Guide. That work informs how I organise information, plan location pages and track search performance.
Directories and guides I run
The Granny Flat Guide
An Australian guide to granny flat costs, planning considerations and builders.
OpenOp Shops Hub
A directory that helps readers find op shops, charity retailers and donation information by location.
OpenMore publications
Explore the other directories and guides I build and maintain.
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Common jobs
- Content plans for small business websites
- Service page and landing page copy
- Page title and description updates
- Analytics and Search Console setup
- Reviews of competing websites and content gaps
- Directory and guide content planning
What I offer
Audience and content review
A prioritised publishing plan
Clear service descriptions
Local content planning
Traffic and enquiry measurement
Reporting explained in plain English
Why work with me
Experience running my own directories and guides
Content planned around real customer questions
Website changes and content work can be coordinated
A defined scope with progress you can review
Frequently asked questions
- Do you manage paid advertising?
- My main focus is organic search, website content and analytics. If you need ongoing management of a large advertising account, a dedicated paid advertising specialist is a better fit.
- How long does it take to see results?
- Content and search work usually need time to take effect. Results depend on your starting point, competition and what you publish. We’ll agree on what to measure and review progress over time.
- How does this differ from technical SEO?
- Content work helps visitors understand your business and find useful answers. Technical SEO addresses how search engines access and interpret the site, along with issues such as speed and broken links. Some projects need both.
Ready to start?
Share your website, the customers you want to reach and what you want them to do. I’ll suggest where content and measurement could help.
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