How I built Perri Electrics' website as a tradie-developer

perrielectrics.com is a WordPress site for a Melbourne electrician. I am both their sparky peer and the person who built the site. This is what we prioritised and what I would do again.

What the business needed

• Clear service areas and licence trust signals
• Mobile-friendly layout (most traffic is phones)
• Easy updates without calling a developer for every text change
• Fast enough to pass basic Core Web Vitals after image compression
• Contact path that works (form, not a broken mailto link)

Why WordPress + Elementor

A custom Next.js site would be faster out of the box, but the owner needs to edit service blurbs and photos without Git. Elementor is not perfect, but it matches how small trade businesses actually maintain sites. I harden admin login, backups, and updates as part of handover.

SEO choices

We focused on honest service pages, local titles, and schema that matches reality. No fake review stars, no "24/7" claims unless the business backs them. Google Search Console is wired so we can see queries like "electrician melbourne cbd" without guessing.

What I would skip next time

• Twenty near-identical suburb pages with swapped city names (doorway content)
• Heavy animation sliders on mobile
• Plugin pile-ups that duplicate SEO features

Want something similar?

See WordPress developer Melbourne and pricing, or send your current site URL via the contact form. I will tell you if WordPress or custom code fits better.